Perspetivo Updates

We live in a digital world. Our communication, habits, work, and entertainment all happen on-screen. Yet in many parts of the research industry, one method still lingers, the phone call. The data is clear: 95% of Perspetivo’s panelists do not prefer answering surveys via phone.

In our panel data, 36% of Swedes say surveys often don’t reflect who they are, and nearly 40% report they would participate more often if they had greater trust in the organization behind the survey.

Sustainability-linked loans have become a crucial tool for promoting sustainable development across various sectors. These loans offer financial incentives to companies that achieve specific sustainability goals, which in turn helps improve both environmental and social sustainability. But how can we ensure that these sustainability goals are truly met and that the data is reliable and representative?

Reflecting on our achievements is something we, and especially I, do far too seldom. When I do, I realize that despite an unstable market, we have managed to grow the company alongside clients in banking and finance, real estate, media, and consumer brands. Being only two years old and having such strong brands as clients is truly a privilege. Our clients are not only leaders but also pioneers in their respective industries. Why, you ask? Let me share the challenges we’ve faced, and you’ll understand why our clients deserve nothing but praise.