Perspetivo 1 year
In 2022, David Khabbazi, Zilan Lawan, and I embarked on an exciting journey to launch a platform aimed at delving deeper into the Swedish population and its diverse perspectives. It’s been a whirlwind year filled with passion, hurdles, and significant strides forward. I’m eager to share with you the driving forces behind our company’s founding, as well as the highlights and lessons learned throughout our first year and beyond.
Perspetivo is an innovative research and insight platform that provides representative panels with a mission to foster a more profound comprehension of the Nordic population, including minority groups. Our guiding principle stems from the democratic belief that every voice deserves representation in data, insights, and ultimately, decisions impacting the Swedish population.
Moreover, it’s vital to recognize that representative data is also the most precise. In turn, accurate data serves as a foundation for making informed decisions. With this in mind, Perspetivo’s dual purpose is not only to democratize the research industry in Sweden but also to ensure our society’s long-term resilience and adaptability.
2022, what a year!
Perspetivo’s inaugural year has been a thrilling and rewarding adventure. Reflecting on the past year, I’m filled with gratitude for the milestones we’ve already had the privilege to achieve. The year kicked off with Perspetivo’s launch, which we commemorated alongside friends, partners, and colleagues. With the support of our amazing investors and newfound colleagues, Perspetivo successfully completed its first funding round. Additionally, we hosted the first of many upcoming (stay tuned!) “Unknown Unknown Conferences,” which exceeded all expectations.
In addition to this, of course, we have all our first year’s customers/users to thank.
Dear customers – this is for you
I’d like to seize this moment to extend our heartfelt thanks to our amazing customers and Perspetivo users. Collaborating with such progressive, forward-thinking, curious, and knowledge-driven organizations is truly an honor for us. While Perspetivo provides a one-of-a-kind solution, we’re still a small company. Our customers, as trailblazers and early adopters, have boldly chosen to change research partners, even when faced with established processes and relationships with previous partners.
This choice has proven to be a smart move and undoubtedly worthwhile, according to our customers. By embracing accurate and representative insights about (initially) Sweden and its people, our customers have challenged and evolved their own processes. In doing so, they gain access to exclusive insights that benefit not only their individual businesses and organisations but also society as a whole. No matter their organizational structure, our customers play a role in shaping society. This appreciation is primarily for them – for you. Thank you.
To enable this for more people, we are now preparing Perspetivo for rapid growth.
What’s happening in 2023?
We’re gearing up to launch a subscription program tailored for public and private sector organizations eager to stay at the cutting edge of insights and dialogue with their respective target audiences. These organizations, irrespective of their industry, will soon have access to unparalleled insights. More information on this is coming your way shortly. Stay tuned.
Perspetivo has also received attention outside of Sweden and will therefore participate in events in Helsinki and Montreal in the coming year, among other things. We will also explore new markets initially in Northern Europe and then, who knows!
Moreover, as a startup that has been in existence for just a year and operational for six months, being selected as one of the most promising startup companies in the Nordic region is something we view as a testament to our efforts. I’m truly proud of everything we’ve accomplished as a team. In the words of John C. Maxwell, “No great achievement was ever accomplished without collaboration and teamwork.”
Whenever my co-founders and I are asked why we started Perspetivo, our answer is crystal clear: we want to provide all Swedes the opportunity to have their voices represented in a constantly changing world. I firmly believe that, together, we can create a future where every person is seen, heard, and included – no matter who they are or where they come from.
