2023 Wrap-Up: A Letter from Our CEO
As I look back on the past year, one thing stands clearer than ever: my deepest pride rests in my team. The year 2023 has been the inaugural year for Perspetivo – a year of growth and success. But it’s the people behind our progress who truly make a difference. Each member of our team, with their unique skills and perspectives, has helped shape the company we are today. Our collective success is a direct reflection of their commitment, passion, and expertise. The team, now stronger and more cohesive than ever, spans areas like communication, statistics, social analysis, anthropology, digital marketing, data analysis, data science, technology, urban development, sales, and finance. This diversity of knowledge and perspectives is not just our strength, but the core of our business.
Perspetivo has been around for a year and a half, of which one year has been active. We’ve exceeded our sales targets and are now looking forward to tripling this success in the coming year. Our growth is not just an economic achievement, it’s proof of the value and trust that our clients and partners place in our products – something we do not take for granted.
Our Customer Relationships
I’d like to take this opportunity to extend a warm thank you to all our clients. Their trust is what fuels the development of our platform. This year, we’ve welcomed clients from various industries and sectors, such as banking, media, real estate, fashion, music, as well as municipalities and government agencies. This broad client base reflects our ability to provide reliable insights across a wide spectrum of society, thanks to our continuously evolving technology.
Perspetivo has been around for a year and a half, of which one year has been active. We’ve exceeded our sales targets and are now looking forward to tripling this success in the coming year. Our growth is not just an economic achievement, it’s proof of the value and trust that our clients and partners place in our products – something we do not take for granted.
Impact on Society
Our efforts have had a significant impact. Just in quarters 3 and 4, we reached 2.6 million Swedes with our surveys, including 25% of all foreign-born Swedes in Sweden. These numbers are not just a confirmation of our reach, but also of our commitment to reflecting the diversity and richness of perspectives in society. We strive to ensure that all voices are heard and included in decision-making, both now and in the future.
The Future – 2024
Looking forward, we plan to continue our product development with a focus on growth, user-friendliness, and AI. Our users, whether they are clients or panelists, should experience an even more intuitive platform.
Personally, I am most proud of being able to talk about the positive impact Perspetivo has on society. To be able to say that we actively contribute to a society for everyone is not just a professional success, it’s a life success. Together with our clients, we’re creating a future where every voice counts, and that’s a vision for the future I’m proud to lead.
The year 2023 has been a period of development, learning, and success. Now, we look forward with anticipation to 2024 where we continue to shape a society that reflects us all. A big thank you to everyone who has been part of this journey – we look forward to continuing to share it with you.
